Collaborating with Lamine Yamal to create a holistic branding approach for the generational talent.

The logo is inspired by Lamine’s roots and hometown of Barcelona, symbolized in his emblematic 304 celebration and brought to life here. The logo was created using a custom grid system, confined by the athlete’s eixample or neighborhood block, iconic to Barcelona.

The logo consists of a 304 as well as a subtle LY intertwined within the number, signifying his connection with his community.

The lettering and bespoke typography uses the same grid system, featured on his signature F50