Ian Wright is more than a football icon, he's a cultural force. Collaborating directly with Ian and Arsenal, I led the creative and art direction for a bespoke product range that translated his legacy into wearable storytelling. The design language centred on hand-drawn illustrations embedded within bandana motifs, each one signifying iconic moments from his career. A golden boot. A signature celebration. All full of IYKYK references. These details were intentional: rewards for the loyal wearer, revealing themselves on the fourth or fifth wear and deepening the relationship between product and person.

The creative direction extended beyond the product itself. Working closely with agency partners, We created an animation that brought the illustrations to life, telling the story of Ian's career in his own words. The visual world then cross-pollinated into retail installations and signage across London, with Ian hosting panel discussions at the flagship location. This project embodies the kind of work I'm most drawn to, where craft, strategy, and storytelling converge across mediums to create something that genuinely resonates.